1. Introduction

Welcome to bedsheetsique.com (the “Site,” “we,” “us,” or “our”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Insert Website URL], use our services, or interact with us in relation to our specialized products and services, which may include:

• Temperature-regulating bedding with phase-change materials.
• Hypoallergenic silk-filled duvets and pillows.
• Heirloom-quality antique quilts and coverlets.
• Custom-sized bedding for non-standard mattresses.
• Bedding made from regenerative organic bamboo and hemp fabrics.
• Monogrammed linen bedding sets.
• Subscription-based “Bedding Refresh Club” services.
• B2B supplies for hospitality-grade bedding.
• Peer-to-peer marketplace for pre-owned luxury bedding.
• Smart bedding systems with sleep tracking.
• Connected pillows monitoring sleep quality.
• Traditional Japanese futon bedding.
• Custom duvet cover design tools.
• Medical and therapeutic bedding.
• Bedding rental and restoration services.
• And other related sleep wellness products and services.

Please read this policy carefully. By accessing or using our Site and services, you consent to the data practices described herein. If you do not agree, please do not use our services.

2. Data Controller

The data controller for your personal data is:
bedsheetsique.com
155 Ngau Kei Shek West Street, Wan Chai District, Hong Kong
contact@bedsheetsique.com
00852-3907673

3. Information We Collect

We collect several types of information to provide and improve our services:

A. Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Commercial Data: Purchase history, product preferences (e.g., material sensitivity, sleep temperature), custom design specifications, uploaded photos/patterns for custom products, subscription preferences, buyback program details.
• Financial Data: Payment card information (processed securely by our PCI-compliant payment processors), credit history for financing options.
• Profile & Preference Data: Account login details, responses to “Sleep Climate Quizzes,” sleep environment data (e.g., room humidity, light levels), wellness app integration data (if you choose to connect), sleep hygiene habits from research surveys, and your preferences for marketing communications.
• Health-Related Data (with explicit consent): Data from smart bedding sensors (e.g., sleep tracking, snoring, head position), heating usage patterns from electric blankets, and data related to medical or therapeutic bedding needs. We treat this data with heightened sensitivity.

B. Information Collected Automatically:

• Technical & Usage Data: IP address, browser type, device information, operating system, pages viewed, time spent on pages, links clicked, and other diagnostic data collected via cookies and similar technologies.
• Sensor & Device Data: For smart products, data on product usage, performance, and connected app interactions.

C. Information from Third Parties:

• We may receive information from affiliates, analytics providers (like Google), advertising networks, payment processors, and fulfillment partners. If you use a “log in with” service (like Google or Facebook), we receive your profile information as permitted by your settings.

4. How We Use Your Information

We use your personal data for the following purposes, relying on lawful bases such as contractual necessity, legitimate interests, legal compliance, and (where required) your explicit consent:

• To Fulfill Your Orders: Process payments, deliver products, manage custom manufacturing, handle returns/buybacks, and provide customer support.
• To Manage Our Services: Operate our marketplace, subscription club, rental service, B2B platform, and peer-to-peer marketplace.
• For Personalization: Recommend products based on quiz results, purchase history, or sleep data; suggest complementary accessories; create personalized sleep routines via app integrations.
• For Product Development & Research: Develop new products and improve existing ones using aggregated and anonymized customer research and sensor data.
• For Marketing: Send you promotional communications (you can opt-out anytime) about new products, seasonal offers, or blog content. We may use affiliate links in our reviews.
• For Site Improvement: Analyze website traffic and user behavior to improve our Site and marketing campaigns.
• For Security & Fraud Prevention: Protect our services, users, and business.

5. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or UK, our legal bases for processing your data are:

• Performance of a Contract: To fulfill your orders and provide our services.
• Legitimate Interests: For marketing, fraud prevention, and website improvement, where our interests are not overridden by your rights.
• Consent: For sending certain marketing communications and processing sensitive health-related data from smart products or surveys. You may withdraw consent at any time.
• Legal Obligation: To comply with accounting, tax, and other legal requirements.

6. Sharing Your Information

We may share your information with:

• Service Providers: Payment processors, shipping carriers, IT and hosting providers, marketing platforms, manufacturers, and fulfillment centers.
• Business Partners: In a B2B context with hotels/vacation rentals, or in a peer-to-peer marketplace with other users (as necessary to complete a transaction).
• Professional Advisors: Lawyers, accountants, and auditors.
• Legal Authorities: When required by law or to protect our rights.
• Business Transferees: In connection with a merger, sale, or acquisition.

We require all third parties to respect your data’s security and process it only for specified, lawful purposes.

7. International Data Transfers

Your data may be transferred to and processed in countries outside your home country, including the United States, where data protection laws may differ. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or the UK’s International Data Transfer Agreement/Addendum.

8. Your Rights & Choices

Depending on your location, you may have rights under GDPR, CCPA/CPRA, and other laws, including:

• Access & Portability: Request a copy of your data.
• Correction & Deletion: Request correction or deletion of your data.
• Restriction & Objection: Object to or restrict certain processing.
• Opt-Out of Sale/Sharing (CCPA): California residents can opt-out of the “sale” or “sharing” of their personal information. We do not sell data in the traditional sense, but we use analytics and advertising cookies that may constitute “sharing” under CCPA. To opt-out, click “Do Not Sell or Share My Personal Information” on our website footer.
• Marketing Opt-Out: Unsubscribe from marketing emails via the link in any email.
• Cookie Controls: Manage cookies via your browser settings or our cookie banner.
• Limit Use of Sensitive Data (CCPA): California residents can limit the use of sensitive personal information.

To exercise these rights, contact us at contact@bedsheetsique.com or 00852-3907673. We will not discriminate against you for exercising your rights. We may need to verify your identity before responding.

9. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this policy, including to fulfill transactions, comply with legal obligations (e.g., tax laws), resolve disputes, and enforce our agreements. Specific retention periods vary based on data type and purpose (e.g., sensor data may be aggregated and anonymized after a short period, financial records are kept for 7+ years as required by law). Data from a “Bedding Buyback” program is retained as needed for warranty and credit processing.

10. Security

We implement appropriate technical and organizational measures (encryption, access controls, secure protocols) to protect your data. However, no internet transmission is 100% secure.

11. Children’s Privacy

Our services are not directed to children under 16 (or other age as required by local law). We do not knowingly collect data from children. Our children’s themed bedding products are marketed to and purchased by adults.

12. Payment Processing

We use PayPal as our payment gateway to handle credit card, debit card, and other online transactions. All payment information you enter at checkout is processed and stored through PayPal’s secure, encrypted services to safeguard your data privacy and security.

For detailed information on how PayPal collects, uses, and protects your personal data, please see the PayPal Privacy Statement.

13. Changes to This Policy

We may update this policy periodically. The “Last Updated” date will indicate changes. Material changes will be communicated via email or a notice on our Site.

14. Contact Us

For questions, data requests, or complaints, contact our Data Protection Officer (if applicable) at:
bedsheetsique.com
155 Ngau Kei Shek West Street, Wan Chai District, Hong Kong
Email: contact@bedsheetsique.com
Phone: 00852-3907673